Digital advertising ROI blog | Motoinsight | SEO

We know that most car buyers start online, and do the bulk of their research from their computers and phones. You’re probably already meeting your customers where they shop – the internet. But what next? Even if your ads drive people to the website, there’s an invisible barrier that slows their progress and obscures your lead attribution numbers.

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Marketing BlogsJosh CupitSEO
Ad strategy blog | Motoinsight | SEO

To increase your lead volumes and close more deals, you need a new dealership advertising strategy that reflects the way people approach their automotive purchases. So what does that mean for your dealership? Here are our top digital lead generation tactics, and a clear road map for turning them into a cohesive dealership advertising strategy.

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Marketing BlogsJosh CupitSEO
What happened to mountain biking?

I’ve spent the last decade riding trails from Hardwood to the Don Valley to Hornby Island, but like any junkie will tell you, you can never reclaim that first high. And I don’t expect to – my current bike is a more capable, robust sample of American engineering (and Taiwanese manufacturing) than that white Norco, and my skill has increased exponentially since that August ride in 2008. But there’s something more at work…

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StoriesJosh Cupit