A few pieces of my content
Below is a small selection of the content I’ve created over the years. My broader work includes white papers, guides, thought leadership, blogs, email campaigns, scripts, ad copy, social posts, reports, ebooks, and everything else required to build a targeted content strategy designed in close proximity to sales, product, and customer success teams.
My aim is always to build trust with the reader by offering content of value and utility, while positioning our product in a positive and truthful light. A strong B2B content strategy is about cultivating a relationship with the audience over time, and that requires thoughtful writing based in knowledge and care.
For a more hollistic view of my marketing work, please visit igloosoftware.com. As the owner of our corporate website, I am responsible for the vision, strategy, execution, copywriting, UX, and continuous CRO of the entire website, including the blog. Resources are limited, but by leading a small team of designers and developers, I’ve made something that gets results.
Omni-channel sales best practices guide
| Motoinsight
This guide helped prospects and existing customers visualize the ways MotoCommerce could improve their automotive sales experience for buyer and seller alike. Not only did this help customers get more from the product, but it was a powerful sales tool that made a new product category seem useful and manageable to old-school skeptics of the auto industry.
State of the industry report: manufacturing
| Igloo Software
Designed to fuel new campaigns including email marketing and ABM, this series of reports connected the topical challenges faced by our ICP industries with tailored solutions powered by our intranet platform. This report focuses on manufacturing, but more versions have been built for industries including retail, hospitality, and more.
Going Beyond SharePoint White Paper
| Igloo Software
A key challenge as companies downsized their tech stacks was the prevalence of SharePoint as the fallback. This white paper was designed to educate prospects in the limitations of SharePoint, and the importance of the many additional benefits an true intranet solution has to offer.
Building the Case for a Digital Workplace
| Igloo Software
One of our most used pieces of collateral, the “business case builder” makes the data-backed argument that so many of our prospects demand. This white paper was built in close collaboration with our sales team as part of a larger campaign extending to social, email, and sales, with two related blog posts and another piece of collateral.
I’ve also been known to do video
(when we don’t have the budget for a professional)
Mitsubishi ClickShop explainer | Motoinsight
Mitsubishi loved my user-focused product explainer so much, they asked for their own custom version. It lived on their website over here, but the page seems to have broken.
I built every part of this video aside from the voice over—I even filmed some of the b-roll.
TradeFirst teaser video/GIF | Motoinsight
What better way to advertise a major new feature than with a short video that can also be repackaged as a GIF? This video was used on our website, in ads, and embedded in emails.
This one was all me, too!
“Flex” product video | Igloo software
I was tasked with projecting our new brand vision out in video form ahead of Igloo’s first product launch in over a decade. The directive was to convey the impact rather than the technology.
I built the entire video (including the voice over this time) on short notice and a budget of “you’ll need to get creative.”
“Flex” On-Demand Demo | Igloo Software
To increase conversions and generate higher quality leads, we introduced a quick, engaging demo video that site visitors could access without a contact form or sales call.
We finally found the budget for an external video editor, but the voice over fell once again to me. Getting tired of my voice yet?